Meet The Team

Based In The PNW

•

Serving Clients Across The Globe

•

Based In The PNW • Serving Clients Across The Globe •

Meet the Team

We craft strategies as thoughtfully as the brands we represent.
Our team is composed of seasoned strategists and creative specialists who understand that exceptional marketing is both an art and a science. We bring a discerning eye, a deep appreciation of our partners, and a commitment to delivering elevated, bespoke solutions. Every piece of content, every campaign, and every detail is designed to reflect the authenticity and sophistication of the brands we serve.


  • Account Manager

    With over six years of experience in digital marketing and an MBA, I focus on building thoughtful social media strategies that blend creative storytelling with data-driven performance. I’m passionate about creating content that not only captures attention but builds real community and long-term brand growth. Outside of work, I’m an avid fantasy reader, photographer who is always exploring new areas, and a proud (slightly obsessed) dog mom.

    What’s in my glass: Vanilla latte ☕️
    What I’m watching (or rewatching): Always New Girl (gimme cookie got you cookie!)
    What I’m reading (or listening to): Literally anything fantasy… my tbr is a little overwhelming but we will get through it!


  • Operations Manager

    Oregon born and raised, I hold a BS in Public Health with a focus on Community Health Promotion. With a strong background in relationship building, event and project execution, and team management, I thrive in collaborative, people-centered environments. Passionate about health and wellness, and a devoted animal lover, I bring both heart and strategy to everything I do.

    What’s in my glass: Anything Elderflower but I always love a good Cosmo! 🍸
    What’s my season: Fall (October baby!)
    What I’m watching (or rewatching): The Vampire Diaries (and the whole TVD Universe!), Friends, Supernatural and Castle.
    What I’m reading (or listening to): You’re a wizard, Harry Potter. 🪄

Rachel Erickson, Founder | CEO

Rachel holds a Viticulture and Enology degree from Oregon State University, is a CERTIFIED FINANCIAL PLANNER™, and holds her FAA Part 107 Drone Pilot’s license, along with extensive experience in the wine and finance industries.

Rachel marries this knowledge with expertise in photography, marketing strategy, and business development. As a visionary founder and creator, she’s actively building the Barrel Room media collective rooted in collaboration, craft, and intentional growth.

With a deep passion for leadership and team development, Rachel isn’t just helping brands tell their stories—she’s shaping a new kind of creative agency designed to grow with its clients and collaborators. Through tailored digital strategies and compelling content, she empowers craft-driven businesses to connect authentically and build their legacy.

🎙️ In episode 22 of The VICI Code, Joe Dunaway interviews Rachel, founder of Barrel Room Media, who shares how her unique background in finance and viticulture shapes her approach to helping craft brands grow through intentional, collaborative digital marketing strategies.

🎙️ Chatting all things storytelling, content strategy, and building a creative agency in the drinks industry. Listen to my episode in the Mosaic of Wine series on the Interpreting Wine podcast.