Russell’s Restaurant & loft
Russell’s is a prominent restaurant and event space located in Bothell, WA. They’re motto is simple, done well, which we embrace in our social media strategy and content creation. Russell’s is known for its superb wine list and perfect pairings with the Chef’s elevated menu.
Our Services
Social Media Management
Content Creation: Photo / Video
The Challenge.
Russell’s came to us with the goal of increasing brand awareness, expanding event space bookings, and driving reservations. They also want to expand the brand to create an elevated dining experience that attracts consumers who appreciate fine wine, craft cocktails and exquisite food.
The Solution.
We completed an in-depth analysis of their brand, buyer persona, atmosphere and business goals. Using these we developed a social media marketing strategy for Facebook and Instagram integrated with their website analytics. This data along with their brand goals drives their monthly content calendar and brand photo/video sessions.
Average monthly Social Media analytics for Facebook and Instagram.
7.61% Engagement Rate
0.57% IG Audience Growth
8.57% Increase in Website Traffic